Email Marketing Best Practices All Small Businesses Need to Know

Published on: March 19th, 2015

Constant Contact is a tool that helps you engage and grow your audience, drive sales, and increase your brand awareness. You can easily send newsletters, run a Facebook promotion, manage events, get feedback, and more. With this tool you will be able to track your interactions so you can make sure the right people are getting the right message. This is a big value for an affordable price.

At Constant Contact they try to address the challenge of email marketing for small businesses. They do this through participating in industry working groups such as the Messaging, Malware and Mobile Anti-Abuse Working Group (M3AAWG). The purpose of this group is to bridge the gaps in the online ecosystem and bring together industry experts who work to combat abuse across the 3 “M”s in M3AAWG.

So what do you need to know?

Permission matters:

  • Permission-based email marketing is the best route to developing long-lasting email marketing relationships. When you ask permission, you’re able to build a list of people who are interested in your business and are excited to hear from you. They’re more likely to open your email, less likely to mark it as spam, and will stay with you longer than contacts that are added without consent.
  • Never rent or buy a list: This is a surefire way to have your emails marked as spam and generate complaints.
  • Set up ways for people to say, “Yes, I want you to contact me”: This can be done in both high and low-tech ways. You can add a paper sign-up sheet on the counter in your office/store or add a link to an online sign-up form on your website or Facebook Page.

Collect email addresses the right way:

  • When adding new contacts to your email list, it’s important to have a system to notify users that their subscription is confirmed. With Constant Contact, this process is set up automatically and contacts will be sent a welcome email. You can customize this email with information about your business. Your welcome email is the perfect opportunity to re-affirm their decision to join your list and start the relationship off on the right foot.

Take unsubscribes seriously:

  • While no one likes to see people unsubscribe from their list, if certain contacts aren’t interested in receiving your emails, it’s better to give them the option to opt out than to try to keep them on your email list.
  • If you’re a Constant Contact customer, there will be an unsubscribe link in every email you send out. In many cases, people unsubscribe because the information they are receiving is no longer relevant to them. This doesn’t mean that they won’t do business with you in the future. In fact, many people will still be connected with your business on different channels like social media. Make sure to take the time to figure out why people are unsubscribing, especially if you see an uptick in that number. Within Constant Contact, we give people the ability to make a note about why they are leaving the list.

Let Constant Contact help you with your email marketing. Call CT Business Solutions today at (610)-409-9800 to receive more information!


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