Computer Repair

AVG (au/nz) Resellers Rewarded For Customer Renewals (Voxy)

Published on: November 1st, 2010

This article originally appeared on Voxy on October 26, 2010. 

NZ$45,000 returned to partners since start of AVG Direct Renewal Guarantee program in March.

AVG (AU/NZ), the Australian, New Zealand and South Pacific distributor of the award-winning AVG anti-virus and internet security products, has already returned over NZ$45,000 in total to more than 10% of its resellers through its Direct Renewal Guarantee (DRG) program in the first six months of operation.

Announced in March 2010, the DRG initiative rewards AVG (AU/NZ) resellers when their customers renew, increase or upgrade their licence, directly via the AVG (AU/NZ) web site – www.avg.co.nz. The DRG overcomes resellers’ concerns about losing revenue when customers respond to renewal communications and renew directly with AVG (AU/NZ).

Michael Dowling, Corporate Sales Director for AVG (AU/NZ), said: “The AVG Direct Renewal Guarantee is resonating with resellers. In just a few months it’s had a really positive impact on our relationship with all our active resellers, building their trust and, very importantly, showing them we’re listening.

“In our recent reseller roundtable event we were delighted at the strong endorsement our resellers gave it. They think it’s fantastic that we responded so resoundingly to their concerns about sustainable levels of income and profitability from our reseller program.”

Dennis Jones, Director of Computer Troubleshooters in Hamilton, has been an AVG Gold Reseller for some seven years. In accepting his quarterly commission cheque from AVG (AU/NZ), Jones said: “The development of the vendor/reseller relationship has created improved opportunities and business efficiencies for us and, of course, the financial benefits surrounding that. Plus our customers enjoy great product at a great price. It’s win/win all around.”

With the AVG Direct Renewal Guarantee program providing a very attractive incentive, and having recently added extra resources to help grow and support its network, AVG (AU/NZ) is well on track to sign its 4,000th reseller in early 2011.

While costly to AVG (AU/NZ) in the short term, the DRG program is proving to be a powerful tool in enhancing reseller engagement. “Reseller loyalty and engagement is a fundamental foundation of our reseller program, so we are always looking for ways to add value,” Dowling said.